Find backlinks for your online business
To find backlinks is an essential part of your SEO strategy. Unfortunately it is also an area which is really hard for people who want to do their own SEO work, to get started whit. Here’s some inspiration on how to do link building on a brand new website in a sensible manner.
Why should I find backlinks for my online business?
Backlinks is one of those things that Google and other search engines use when they decide what pagerank to give you. If you have build a lot of backlinks Google and other search engines sees it as a vote of confidence which will help you to rank higher. In general: the more quality links you got the higher pagerank you will get (off cause other things will also have an influence on your pagerank). This being said, the amount of links you have should bee seen as a relative measure. If you stand out with far more links than your competitors then it will look unnatural and Google will think that you are trying to cheat them to get at higher pageranke.
What is quality links?
The next question that pops up is what is: what is a quality link? A quality link for your is a link that is relevant to your website and that comes from a website with a higher or equal page rank compared to your own. The pagerank goes from 1-10 with 1 being the lowest. The higher you get to 10 the more hard it will become to move up the pagerank letter. That is from 0 to 1 is not that hard, but from 9 to 10 is only possible for a few sites.
Your pagerank does not change from one day to the next inspite of your effort to do a lot of SEO work. So if you have done a ton of SEO work on you website and your pagerank does not change don’t be confused. It can be up to 3-4 months before it changes.
Ideas on how to do link building
Link directories, article databases etc. These links will be of varying quality and very different lifespans, as both link directories and databases, for one reason or another often stops with a short notice or just disappear from Google.
Build backlinks from friends and family. This type of links will rarely be particularly relevant, but if you know people with websites, why not try. They can mention that you have started a new website that deals with such-and-such. Only in extreme cases will links like this hurt you. So get started on asking your friends and see if you can’t get some links of this type.
Leverage on your existing resources on the web. If you are already active on the web, then take advantages of it. Are you active in a discussion forum? Then put a link in your signature on your profile. Do you have a blog? Then throw a link to your new website. Again, it is better to get a link than not having one, so take advantage of the resources that you can.
Spy on your competitors. Check your 4-5 major competitors, and see if there is some “low hanging fruit” that you can copy or be inspired by. Type link:www.sitename.com into Google to check.
Backlinks from partners and/or suppliers. If you have partners and/or suppliers in your business, do what you can to get a backlinks on their page. These links are highly relevant and may help to show Google that you have a serious ecommerce’s site and also shows to which industry you belong.
Write a press release. Some times it’s the strangest things that will be written in the local newspapers website. Send you local paper a press release, telling them that you have started up an online business selling X and that you plan to serve your customers by doing Y (here you can draw on your market positioning strategy). If you are lucky, you get your article published, and if you’re even luckier, you also get a backlink.
Write guest posts. There are almost certainty blogs or websites that are relate to your niche. See if you can get a job as a guest writer on one or more of these. Contribute with the best that you possibly have to offer and give value to the reader. In return you will get some kind of author link.
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